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If you want your product to build a name for itself in the market, you may want to consider product rendering. It is no longer necessary to have photographs professionally taken with a high-end camera in regulated lighting and tweaked with editing software since we now have something that is called product rendering.
You might perhaps inquire at this time, what exactly does “product rendering” mean? In layman’s terms, product design rendering is a process of creating photorealistic photographs of a single product for marketing and promotion by using various rendering techniques. These photos present the outcome from multiple perspectives, and they can be easily created from a 3D CAD model. No physical product is actually required.
Product rendering, which is generated by visualisation software and allows companies to present ideas long before those ideas are developed, may be used for various applications such as market research, product development, and sales.
The term “product rendering” refers to “the automated process of creating a photorealistic or non-photorealistic picture from a 2D or 3D model using computer programs such as Keyshot. Using a 3D model for the process allows you to produce realistic photos of any product.
This is achieved by software using complex computations, that substantially streamline the process by using a cutting-edge graphics processing unit (GPU), which works in conjunction with the computer’s native CPU.
Rendering tools allow engineers to produce photorealistic renderings of products as they progress through the various stages of development. This helps engineers speed up the idea approval process, solve problems, and ship any product quicker.
We have created hundreds of unique designs and then manufactured them to see them as genuine products. Most of them are under legal terms, so we cannot share them here, but don’t be disappointed because we give a few examples here, such as Teleque, Northern Dairy Equipment, 1st call Lockouts, and many such products. We have already worked with various organisations such as Transport for London, Tata Steel, Allergy Therapeutics, and many more.
It helps businesses save money, especially those businesses that spend thousands of pounds to create a prototype and then hire well-skilled photographers for the product's photoshoot. But with the help of product design rendering, they can spend a small amount on rendering the product and market it to customers using a 3D rendered product design image.
In most instances, the designer and the manufacturer operate their businesses in separate locations, sometimes even on different continents. Because of the distance between them, the design team and the manufacturing team may have a disagreement, which will ultimately harm the client and result in a loss for the client.
Using product rendering services instead of the traditional method will be very fruitful for your customers. For example, if you own a furniture shop, then being a product rendering company, we can provide 3d models of your furniture, which you show to your customers in their house using Augmented Reality (AR).
The product design development can be simplified and made more efficient with the help of product rendering. It gives us the ability to see what the product will look like right from the concept stage. It also offers clients the ability to view not just from various angles but in different colors or with different textures, allowing them to fully understand the concept before committing to the next project phase. This minimises potential problems further down the process.
Vision
Analysis & Design
Modeling
Materials & Texture
Lighting
Detail
Feedback & Refinement
Delivery
With the volume of content available on digital devices people often only allow a short attention span with which to be inspired.
So, traditional advertising campaigns don’t work anymore. Because of your regular time constraints and the need to offer different digital experiences, your company needs content production methods that are fast and good for business. It’s getting harder to do studio shoots, so why not do them virtually and spare yourself the trouble of the process completely?
Just answer the questions below and send us the answers by email to get a quote quickly. We can also set up a call to discuss it with you and figure out the scope together.
We can create home appliances, beauty products, accessories, and any other product in a 3D virtual space, no matter what industry you are in.
Unlike making campaign visuals in a real space, 3D software lets you do the following with virtual spaces:
