Types of 3D Rendering & Uses in Product Marketing [2023]

Types of 3D Rendering & Uses in Product Marketing

In today’s age of virtual meetings, 3D renders are an excellent way to showcase your product in a presentation and indulge your client in an experience. 3D rendering is beneficial for everyone involved, it helps the designer understand the customer’s requirements, helps the customer provide better feedback, and creates a better product overall in a very cost-effective way.

The possibilities with 3D rendering are truly vast. One can do house tours, create automobile advertisements with camera angles that would really not be possible, or simply see how a new fridge would look in their kitchen!

We might think 3D rendering is just putting an object in an environment and seeing how it looks, But it’s not as simple as it sounds, there is a lot that goes into making a picture-perfect 3D render. Let us explore the types of 3D Rendering and their uses in product marketing in 2023!

We start with a 3D model which is the foundation of any 3d rendering. It is usually a solid or surface model with sets of geometric shapes. Our artists then take this 3D model and add images and textures to them, it can be compared to adding a wallpaper to a blank wall, except we have precise control of each physical aspect of the texture, we can set its surface roughness, change its colour, make it matte or glossy and much more to get the desired result.

Next is setting the scene, kind of like setting the lighting in a photoshoot. Here we add sources of light to highlight and amplify the model and also add shadows to add more depth to the image. The light can be made warmer to make a more natural image or cooler to make the colours pop out.

Once the lighting is set we then add special effects. It may be a bouquet effect to set the subject in focus or blur to add realism to moving objects and many more for each setting.

Finally, we generate the image and post-process it to get the desired colour gradient, fine-tune the dynamic range and make some adjustments to get a result that in many cases is indistinguishable from the real thing. All these take high-end computing and a very skilled 3D rendering artist to get the best render.

What are the types of 3D renders?

As we explore more about 3D rendering, let’s have a look at the types of 3D renders:

1) Photorealistic or Offline Pre-rendering

This type of render is as close to lifelike as possible. They have very complex geometry, high-resolution textures, and a lot of visual textures like lighting, and effects.

This type of rendering is very slow and resource intensive and is done frame by frame and is mainly used for advertisement grade rendering, CGI in movies or Animated film and is usually the last stage of any product visualization cycle.

2) Real-time Rendering

This is a type of high-speed rendering where images are produced at a rapid rate usually 30 to 60 times a second.

This is done in 3 Stages

  • Application stage
  • Geometry stage
  • Rasterization Stage

This is initially most notably used in video games but as the demand for interactive renders like architectural showcases is on the rise this type of rendering has found many uses and with rendering hardware getting better the results of this type of rendering are absolutely stunning. However, for commercial applications like advertisements and films, it is still recommended to go with an offline rendering for the best results.

3) Animations

4) Coloured studies

Uses Of 3D Rendering In Product Marketing

Let’s take a look at some of the ways that marketing can benefit from using 3D rendering.

Presentation of the Product

Make a presentation that is both interactive and engaging to showcase your products. Current customers as well as your potential clients will be able to get an accurate picture of the idea that you are attempting to sell them.

You can more easily persuade your customers with the help of 3D rendering by giving them an immersive experience of the product.

Modernize Your Brand

You will have an advantage over other businesses if you capitalize on your brand by utilizing the most recent technology. Your customers will get the impression that you put a lot of effort into your brand if you use 3D rendering in your marketing campaigns. This will encourage them to do business with you.

Give Your Customers A Virtual Experience

Your clients will get a better idea of what to expect from your product thanks to the 3D rendering you provide. Because of this, they will be able to imagine and experiment with the product well in advance of its actual release date. Customers will have an easier time determining how the product can be of use to them if the seller emphasizes the experience rather than the market endorsement.

Make People Aware Of Your Brand

Customers have a tendency to be more interested in and impressed by brands that focus more on visualization rather than wordy marketing promotions and propaganda in today’s highly competitive environment, where everyone has access to all sorts of marketing platforms.

Customers, both current and prospective, are more likely to make purchases from businesses and brands that communicate with the help of visuals, such as 3D photographs and videos. When you use 3D rendering, you are not only telling your customers what you can do but also showing them what you are capable of.

Marketing That Is Efficient With Costs

Your marketing team’s primary objective is to communicate with the greatest number of people as they can. This means spending additional time, effort, and resources to push through with a final prototype in order to have it ready for a photo shoot. This is because there are multiple types of marketing platforms, and one of those platforms is the need to produce the product.

As a result of this, rendering in three dimensions is an efficient method that does not require the high costs associated with employing a production team in order to produce an interactive product.

Bringing Precise Concepts Into The Real World

Your imaginative concepts can come to life through the use of 3D rendering. After all of the laborious work, draughts, and revisions that you have to go through just to get to your production goals, 3D rendering may be able to simplify the process for you. In addition to this, there is nothing more satisfying than watching all of your hard work finally pay off in the form of a visible result.

Wrapping Up

3D rendering has revolutionised the way businesses used to traditionally present their products. As 3D rendering still continues to grow in 2023, you can give your customers a better and more personalised presentation. This will help in not only cutting down the overall costs, but you can spread your brand awareness in a more efficient way! Contact us today if you want to know how Nebulem can help you with our word class product design rendering services and how we can help you in fixing all your issues and doubts related to 3D Rendering.


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